In a Nutshell: 

• Historically, Rosemary was considered sacred to Venus, the Goddess of Love and to Mary, mother of Jesus. 
• Rosemary has been used to treat respiratory issues, melancholy, gout, epilepsy, arthritis, memory problems and nerves; boost the immune system and ease breathing; relax muscles and stimulate circulation; calm the mind and hone focus.
• When diffused, Rosemary Essential oil can help reduce stress, sharpen focus and improve memory
• In a massage Rosemary Essential Oil can help strengthen immunity, support the body lymphatic system and relieve aches and pains.
• In the bedroom, Rosemary Essential Oil acts as an aphrodisiac, stimulating and relaxing both mind and body
• In cosmetics, Rosemary Essential Oil can calm irritated skin and support healthy hair growth 
  

Rosmarinus Officinalis has played a role in the human story since ancient times. Officinalis is a latin word that indicates that a plant is of medicinal use. Rosmarinus comes from the Latin for dew (ros) and of the sea (marinus), reflecting the origin story of Venus, the Goddess of Love. The myths tell that she was seeded from the stars when a phallic-looking object (apparently from Uranus) fell into her mothers womb, the Sea. Venus emerged fully formed from the waters, her neck draped with rosemary. It is a gorgeous image of feminine beauty, power and love, born of both the stars and the earth,  beautifully captured by Sandro Botticelli in his painting, The Birth of Venus.

The common name rosemary comes from a legend that Mary, mother of Jesus, while fleeing from Egypt, sheltered one night next to a blossoming rosemary bush. When she threw her blue cape over the bush, its white flowers turned blue. Like the sacred woman she is associated with, Rosemary's energy is loving and soothing like that of a caring mother. It is subtle and fragrant, yet grounding and  supportive. 

But our love story with Rosemary does not end there. Its medicinal properties have benefited humans for centuries. In Ancient times, it was burned in spaces to clear the air of toxins, bacterial or spiritual. The Greeks hung rosemary bunches in study spaces to help scholars focus their minds for clear thought and inner vision. And legend has it that Rosemary oil was part of an immune system boosting blend that protected grave robbers from getting sick during the Plague.

Back in the day, Rosemary was used to treat respiratory issues, melancholy, gout, epilepsy, arthritis, memory problems and nerves. It was also part of regular body maintenance, both inside and out. Thats a lot of awesome wellness in one plant! 

Today, rosemary essential oil is used to boost the immune system and ease breathing; relax muscles and stimulate circulation; calm the mind and hone focus. It can help eliminate harmful bacteria and fungus, soothe an upset tummy, minimize a skin breakout, uplift mood and revitalize hair.

Now you have even more reasons to use Rosemary Essential Oil! But how will you put that precious elixir to use? Here are 5 suggestions for how you can put the benefits of your Rosemary essential oil into personal care rituals for yourself and your loved ones. 

Rosemary is a strong cephalic essential oil, which means that it has properties that work on the head. Recent scientific studies show that Rosemary Oil can help improve memory, focus and concentration for students, as well as dementia patients. It can also reduce the level of harmful hormones released during stressful experiences.

Does your child have an exam to study for? Having trouble focusing on a project? Or a loved one experiencing short term memory loss? Try a few drops of your lovely rosemary oil in an aromatherapy diffuser. Place it in the room and let Rosemary work some of her magic. 

Worried about stressing out in an exam or at work? You can also take Rosemary essential oil with you on the go in an aromatherapy inhaler or in aroma jewelry. No matter what stressful dragon you might be facing down, Rosemary has your back!

Rosemary is fabulous for relaxing tight overworked muscles. Its anti-inflammatory and analgesic (pain-relieving) properties work wonderfully on headaches, muscle soreness, rheumatism or arthritis. Its anti-bacterial, anti-fungal properties are knock out foot and armpit odour. And its stimulating properties put a little zing back into your blood flow. Get your Rosemary Essential oil to work by creating a multi-purpose massage oil that can be used to massage your aching head, sore body and tired feet. 

To make the massage oil, choose an organic, skin-loving carrier oil - like almond, rice bran or sunflower. Next, dilute your Rosemary essential oil into your carrier oil. The National Association for Holistic Aromatherapy (USA) recommends using 2.5% to 10% essential oils in a massage oil formula. Your carrier oil will make up the rest. Combine both oils together in a bottle. Cap it, and gently shake it thoroughly to mix the ingredients.

Heat your Rosemary Massage oil just a little before using it by placing your bottle of oil into a mug of hot water. Thats an Ayurvedic massage trick, to improve oil absorbability and fluidity.  Ayurvedic self-massage has been used for centuries to keep the lymphatic system flowing smoothly, while working on acupressure points and stimulating your nervous system. Your Rosemary Massage oil is perfect to use, as Rosemary will help stimulate muscles and nerves, provide pain relief as well as clear up that brain fog!

Rosemarys association with the Goddess of Love explains the traditions of employing Rosemary in matters of the heart. Back in the day, it was used to make love charms. Both bride and groom would wear it in ceremony as a symbol of their love and devotion to one another. It would be placed between the sheets on the wedding night as an aphrodisiac and to ensure fertility. And planted outside the house for protection. Thats a lot of Love blessings!

Today, Rosemary and Love still go together.  Valued  for its aphrodisiac properties, it has the ability to stimulate both mind and body—helping you to be more present during love-making. Increased blood circulation heightens sensitivity to touch; a relaxed body can lean into an orgasm with some abandon; and a focused mind is more able to pay attention to physical and emotional needs in the bedroom,. 
Arouse your partner with a sensual massage using your Rosemary Massage Oil. Diffuse some Rosemary essential oil in the bedroom. Let Rosemary carry you away to your bliss.

Rosemary Essential Oil has astringent, anti-bacterial and anti-oxidant properties. That makes it particularly good at deflating the most angry of zits. You can make your own Zit Zapper Oil by pairing your Rosemary essential Oil with a lightweight, easily absorbed carrier oil that supports your skin sebum production while repairing ruptures. That gift from Nature is is Evening primrose Oil. 

Put 30ml Evening Primrose oil in a dropper bottle. Add 10 drops of Rosemary Essential Oil. Cap the bottle and gently shake to thoroughly mix the ingredients together. At bedtime, complete your usual face care routine. Instead of using your regular moisturizer, apply your Zit Zapper oil blend. Place a drop or two of the oil on the affected skin area. Gently massage the oils into your skin. Leave the oils to work overnight while you sleep.

I come from a long line of women with amazing hair. Truly! Even as I turn 60 this year, I have a full head of hair with some light silvering. The secret? Coconut oil and Castor Oil. Having an oil treatment was part of a weekly routine in my youth, one I still indulge in today. 

Washing, brushing and styling your hair can cause damage, leaving it looking frizzy, broken, and dry. Coconut oil can help treat split ends; its anti-bacterial properties can fight dandruff causing fungals; and its cooling feel is calming to scalp itchiness. Castor oil strengthens the hair shaft, helps smooth the hair cuticle and adds shine. Add Rosemary Essential Oil to this magic mix and you get a scalp stimulant that studies show may help slow down hair loss and graying.

To make this lovely hair treatment, heat together 2 tsp Coconut Carrier Oil and 2 tsp Castor Oil in a small pan. When the oils are melted and blended, remove from heat and add 5 drops Rosemary Essential oil. Using your fingertips, massage the oil blend into your scalp. Leave it in for 30 minutes to an hour. Shampoo as usual.

I hope you feel inspired to include Rosemary Essential Oil in your daily self-care practices. How are you planning to use It? Please leave a comment and let us know!.

​You know what I mean. You’re walking along somewhere and you smell something that transports you back to another time when you smelt it before, feeling all the emotions you felt then. It’s known as “odor-evoked autobiographical memory” or the Proust Phenomenon, after French writer Marcel Proust. In his novel, Swann’s Way, the narrator does just that—transports through time and memory triggered by the smell of a Madeline cake dipped in tea.

​For me, its the smell of chicken curry that does it, taking me back to a memory of comfortably sitting on my mother’s lap and being fed, her fingers forming balls of rice and curry then lovingly depositing them in my mouth, Mama Bird to Baby Bird. It brings up feelings of safety, nurturing and care. Chicken curry and rice is indeed one of my comfort foods and needless to say, being fed by someone has formed a core phrase in my learned language of love!

​Smells can take us sentimentally, happily wandering though positive memories. Or they can also be potent triggers of negative emotions. In studies of people with post-traumatic stress disorders (PTSD), a smell can trigger disturbing memories, feelings of guilt, fear, nausea or helplessness. With one whiff, you can suddenly be back in your own private hell.
 

The response to smell stimulus is fast and non-verbal. In a nano-second you can experience powerful emotions that can leave you smiling or crying. But why does scent trigger memory? And how does it trigger such strong emotions? The answer is literally all in your head, in the brain’s anatomy. When we get an incoming smell, its first processed by the olfactory system, which starts inside the nose and runs along the bottom of the brain, directly connecting to the Limbic System, a v-shaped structure that sits on top of the brain stem. It is made up of the hippocampus, amygdala, part of the thalamus and the hypothalamus and several regions of the cerebral cortex. This is the zone that manages the interface between emotion and memory. It’s also the oldest part of the brain where our basic drives, needs, instincts and fears live. The limbic system also plays an important role in selecting and transmitting information between short and long-term memories, which explains why a short-term experience (like smelling a baking pumpkin pie) can trigger a long-term memory and corresponding emotions (like happy family feasts at Thanksgiving). 

​When we get into the Free Lion Lab (ok, kitchen) to blend scents, we’re definitely influenced by our own scent memories. There are smells that remind us of where we’ve been and happy memories associated with them. Like Tofino Breeze. This one was named for Tofino, a place on the Pacific Ocean where our young family vacationed. It is a place of windswept beaches and fine sand where the crashing waves are large enough to put Tofino on the world surfing map. It is also where both my sons learned to surf and where we spent many relaxing hours playing on the beach and exploring tidal pools and caves. When I was a child, Rose water would be splashed on individuals and crowds during celebrations—births, weddings, holidays. Rose Garden came from these memories with a desire to ground them more in the everyday happiness of kicking back in the garden. 

I would say our creative process is part intuitive art, part measured chemistry. When we blend, we look to create a balance between aromas, with base, middle and high notes. This is the more rote part of scent blend development, where we experiment from a base recipe and sometimes using advice from more experienced formulators.
 
But then there’s “the Nose”—that ephemeral knowing you’ve nailed it but you can’t say why in words. I know we’ve hit it when I take in a full nose bouquet of a blended scent, close my eyes and feel my body’s “Ahhhh!” response. The body is wise—must be the hypothalamus and the way it communicates with the pituitary gland via neural and chemical pathways to release hormones into the body. Its also the art of, “it just feels right”!

Sherazad Jamal, The Free Lion Team